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It’s time commerce was hyper-personal.

Next-gen analytics could decode your customer’s DNA.

Get hyper-personal, boost retention and ROI with Customer GenomeInfosys Genome Solution dynamically captures unlimited customer attributes including online/offline buying behaviour, engagement across touchpoints, social interactions, social graph data, and campaign response to build rich profiles. Use these insights to drive targeted content, merchandising, and offers across digital properties and marketing channels with predictive analytics. Self-learning algorithms optimize campaigns to ensure the most effective merchandise and messaging are targeted and served to each customer.A large CPG company with 250 brand sites on the Infosys Equinox platform uses hyper-personalization to create ‘Taste Graphs’ of its consumers based on browsing history, recipe selection and additional third-party data. This treasure trove of personalized preferences powers recommendations, promotions, and brand-exclusive experiences which have driven a significant increase in visits, time-on-site, and transaction volume across its digital properties.

Know Thy Customer (KTC) and collect data from various channels and devices. Use predictive analytics to serve hyper-personalized messages at all touchpoints.