#3
Isn't it time for retail-tainment?

Your new retail storefront could be the next big immersive shopping destination.

What if you could launch immersive innovation seamlessly across the commerce lifecycle?Physical retail is going phygital, from augmented and virtual reality experiences that put a futuristic spin on shopping, to magic mirrors, selfie booths, interactive games and high-tech installations. Top shops like Nike, Nordstrom, Foot Locker, and Sephora have already found success, with more retailers looking at retail-tainment in physical shops to bring footfalls back after COVID-19.Embracing phygital makes sense – and dollars. Retailers typically see a 2-3% lift in order value after installing digital screens, and 84% of shoppers say they enjoy interacting with them. 55% of retailers are investing in in-store experiences. But phygital retail should not be siloed from your online store and mobile apps. Products, pricing, offers, and content should be consistent and seamless across touchpoints to enable a true omnichannel customer experience.

Immersive technologies give mall and high street shoppers a reason to make many happy returns. Make your retail storefront a seamless phygital experience.