#4
Isn’t it time digital commerce was integrated into real life?

Your digital experiences should engage all five senses of your customers.

What if buyers could experience your store wherever they are?Today’s smartphones support augmented and virtual reality that can turn 2-D shopping into a 3-D immersive experience. 71% of shoppers tend to shop more with a retailer that offers AR, and 40% would pay more for a product they could preview with AR (Thinkmobile). But only 1% of retailers say they use AR or VR to support the buying journey (Mobile Marketer), and over half say they are not prepared.AR and VR experiences can boost buyer confidence, whether they are shopping in-store, at home, or on the go. They can preview products in any environment, custom-design spaces, personalize configurable products, virtually try-on clothing and accessories, see products from every angle – even touch, taste, or smell! With the right commerce technology, you can make any virtual experience natively shoppable.

Bring the best of physical shopping to the digital space. Let shoppers try products in real-world contexts and make the e-commerce experience more human.