#5
Your business teams need the tools to create rich, interactive content without IT support.
The beauty of headless commerce is the unlimited freedom and flexibility to craft engaging and immersive digital experiences without the constraints of an e-commerce platform’s tightly coupled presentation layer. Front end developers aren’t burdened by backend code, and changes can be pushed much quicker. In addition, business users also can keep content rich and fresh, without having to rely on IT.
Look for enterprise DXPs that provide responsive visual authoring tools and what-you-see-is-what-you-get (WYSIWYG) content management. Enterprise-grade platforms provide access to a rich template library, ready-to-use widgets, drag-and-drop functionality and handy WYSIWYG editing. From creative landing pages and microsites to interactive catalogs and in-store digital, site admins and merchandisers can bring customer-centric experiences to life with no coding skills required.