#7
Isn’t it time to take headless commerce to the next level?

Your commerce should go beyond web and mobile to exciting new touchpoints and experiences.

What if you could truly connect commerce to any customer experience?Since the 2010s, headless commerce has steadily gained traction, freeing brands, manufacturers, and retailers from the rigidity of monolithic commerce platforms. This allows virtually any digital experience and touchpoint to become natively shoppable. But simple headless commerce platforms stop at decoupling the presentation layer from the backend to enable a CMS or DXP to power front-end experiences and mobile apps.Truly extending commerce to any experience requires the flexibility of independent, API-driven microservices. This enables you to reuse the same services across touchpoints including the Web, mobile apps, chatbots, AR/VR and in-store digital, and customize business logic to suit each contextual experience. You can also bring transactional capabilities to touchpoints without a head (without a user interface), including voice assistants, IoT and gesture-controlled objects.

Decoupling your front end from your backend system is only half of headless. If your backend is still a monolith, you can’t evolve with your customers’ needs.