Case Study 2
Making Headlines with AI-driven SEO for a Leading Publishing Company

Boosting web traffic by 75% through
automated SEO

About the Client

A major American publishing company, with operations spanning 29 daily newspapers across various U.S. cities. This organization is committed to delivering high-quality journalism and staying competitive in the fast-paced digital landscape.

The Business Need

The client needed a way to enhance the SEO performance of their articles to increase traffic while reducing the effort required from their content creators.

Automating SEO Generation

Manual SEO efforts were time-intensive and inconsistent.

Improving Content Discoverability

Articles were not achieving optimal search engine rankings.

Boosting Efficiency

Supporting content creators with tools that improve workflows and maintain quality.

Our Solution

To address the challenges, we designed and implemented an advanced AI-driven solution to integrate seamlessly with the client's publishing system.

AI-powered SEO Generation
Leveraged OpenAI's GPT-3 model through Azure AI to automatically create SEO titles, summaries, and keywords for articles.

Custom Guidelines
Applied prompt engineering to align generated content with the client’s SEO standards and editorial guidelines.

Workflow Integration
Deployed the solution into the client’s publishing system (CUE) for effortless usability by content creators.

Real-time Performance Tracking
Built an AI service log feature to monitor manual edits by journalists, enabling continuous improvement in the automated outputs.

Comprehensive Testing
Iteratively refined the AI prompts and model training to ensure consistency and reliability at scale.

Scalable Architecture
Configured the Azure-based solution to ensure it could handle the volume of articles produced daily by the client.

The Outcomes

The implementation of this AI-powered SEO tool has shown significant improvements in content efficiency and performance metrics across the board.

75% Increase in Traffic

Automated and optimized SEO tags drove higher discoverability for online articles.

50% Reduction in Effort

Content creators saved time and energy thanks to the automated SEO processes.

Enhanced Consistency

Standardized metadata improved brand alignment and search engine rankings across all content.

The AI-powered SEO solution revolutionized the client’s content workflows, fostering enhanced efficiency, scalability, and long-term competitiveness. By leveraging the capabilities of OpenAI and Azure, the client now has a future-ready toolset that turns every content piece into a headline act.