Case Study 6
Redefining Value with AI-enabled Innovation for a Global Digital Services Platform

Driving efficiency and transformation
to enhance operations and
user engagement

About the Client

A global leader in digital services, our client operates a multifaceted platform offering diverse services and products. With an expanding user base and a commitment to staying ahead in a competitive market, the client sought to integrate AI-driven strategies to enhance operational efficiency and user engagement while meeting the increasing demand for innovative solutions.

The Business Need

The client aimed to leverage AI technologies to innovate their platform, drive user engagement, and streamline operations.

Improving SEO Performance

Enhance content visibility and website traffic using automated and scalable solutions.

Creating Proprietary Insights

Generate unique and actionable sentiment analytics for the real estate market.

Enhancing Operational Efficiency

Deploy AI tools to optimize workflows, reduce manual efforts, and enhance service delivery.

Our Solution To address these objectives, an AI-powered transformation plan was crafted, comprising six specific use cases to maximize operational impact and customer engagement.

Autogenerated SEO Content
Leveraged AI tools like GCP Vertex AI and Python to automatically generate unique, high-quality content based on existing descriptions. Automated workflows via platforms such as Airflow and AWS EMR ensured consistent daily publishing of articles.

Real Estate Sentiment Analysis
Using generative AI, news articles from Factiva were analyzed for sentiment. This data was summarized and integrated into a city-level sentiment index, providing a proprietary offering critical for the real estate industry.

CEO Profile Matching
An advanced AI framework employing Spanner Graph DB and Google Grounding Services was created to identify key CEOs for event invitations, enhancing event effectiveness by creating tailored networking opportunities for attendees.

NL-to-SQL Listing Search for Reporting
An AI-powered solution allowing internal admins to query databases using natural language queries, automatically translated into SQL, significantly reduced the time required to generate tailored reports.

Customer Experience Chatbot
An AI-enabled conversational chatbot using Google Dialogflow streamlined customer service processes. It reduced manual workloads, improved customer engagement, and efficiently handled simpler queries.

Proprietary AI Knowledge Ecosystem
Part of ongoing AI activities included creating tools and processes for responsible AI adoption, resulting in a repository of insights and an ecosystem for the adoption and improvement of Gen AI systems.

The Outcomes

The implementation of these solutions yielded measurable benefits across multiple operational areas.

20% Increase in User Engagement

SEO-enhanced content improved overall impressions and click-through rates significantly.

Unique Insights for Decision-making

Sentiment analytics now offer proprietary insights critical for evaluating city-level real estate trends.

Operational Efficiency Gains

Time-intensive, manual processes were replaced with automated, scalable solutions, reducing costs and improving responsiveness.

The integration of generative AI enabled this global service leader to revolutionize its workflows, offering proprietary analytics, automated solutions, and user-centric tools, crafting a new narrative of engagement, service excellence, and competitive edge built for the long run.