A cosmetics company wanted to improve product visibility and perception within the e-retail marketplace. However, stiff competition and fragmented demand signals stood in their way. Infosys Topaz was used to deploy a solution that connected these signals and measured business outcomes to activate intelligence in the e-retail business process.
It further amplified efficiencies across sales, marketing, operations, and business functions – regionally and nationally, across the e-retail marketplace. From 2020-23, the company realized a 59 percent growth in overall Amazon sales, and their return on ad spends linked to Amazon and other markets also grew by 54 percent.
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