Appendix B: Research approach
Infosys commissioned an independent third-party survey of 2,500 companies across 12 industries globally. The survey was conducted from October to November 2022.
The respondents belonged to four key functions within an organization — technology, sales, marketing, and customer service — and comprised C-level, senior management, and middle management executives involved in either strategy, evaluation, or implementation of digital commerce initiatives. Each organization in the survey met the minimum criteria of $500 million in total revenue and $100 million in e-commerce revenue.
The survey aimed to determine respondent organizations’ capabilities and practices around the key technological and organizational aspects of digital commerce. We asked respondents about their companies’ financial performance (overall profit growth and e-commerce revenue growth), the share of e-commerce revenue, and profit growth over the last fiscal year. We also asked about the key business outcomes that matter to them pertaining to digital commerce, and how they performed on those outcomes in the previous fiscal year.
We assessed the implementation of various technology and organizational capabilities and practices to study the overall maturity of digital commerce. In addition, we quantified each respondent’s performance on their
desired business outcomes to compare differences across groups of companies, industries, and capabilities or practices. We also conducted linear regression analyses to determine which capabilities and practices significantly correlate with business performance, to make recommendations on what best practices companies should adopt based on our analysis.
