Appendix
Research approach
Infosys commissioned a survey of 1,000 companies in Belgium, Denmark, Finland, France, Germany, Iceland, Luxembourg, Netherlands, Norway, Sweden, and UK during October and November 2023. The telephone interviews were designed to gauge their attitudes about and adoption of generative AI.
The survey looked at 12 sectors: automotive; CPG, energy, mining, or utilities; financial services; healthcare; high tech; insurance; life sciences; logistics or supply chain; manufacturing; retail or hospitality; and telecommunications.
We asked respondents about the state of generative AI in their organizations, including questions about investment plans, how generative AI is rolled out and managed across the organization, where leadership comes from in the business, and how confident the respondents are about the readiness of their company to adopt and use generative AI.
We also asked about where respondents expect generative AI to have the most impact in their business, as well as questions about the company’s location and size.
To determine the generative AI investment figures:
We asked the range of spending on generative AI for each respondent
We used the midpoint (or the lower bound in the case of an infinite range) as an estimate for the amount spent on generative AI for each respondent
We then grouped respondents into our 12 industries and created totals for each industry
We then adjusted our industry spending totals based on the difference in industry representation in our sample, compared to the distribution of companies in reality, using data from Refinitiv
Finally, we calculated industry totals for both trailing 12 months and the next 12 months
Source: Infosys Knowledge Institute
Appendix - Research approach
Generative AI Radar: Europe
Samad Masood | Infosys Knowledge Institute, London
Kate Bevan | Infosys Knowledge Institute, London
Harry Keir Hughes | Infosys Knowledge Institute, London
Jeff Mosier | Infosys Knowledge Institute, Dallas
Isaac LaBauve | Infosys Knowledge Institute, Dallas
Pramath Kant | Infosys Knowledge Institute, Bangalore
Pragya Rai | Infosys Knowledge Institute, Bangalore
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