From Page to Persona:
Turning Investor Reports into Interactive Experiences

Infosys reimagined its annual report using gen AI, offering personalized storytelling and interactive content for stakeholders and investors.

Challenges

Static formats limited the accessibility and appeal of corporate reporting. Infosys aimed to bring narrative, interactivity, and personalization to the investor experience.

Static Reporting Formats: PDF-based reports failed to engage readers. Key data was often ignored or overlooked
One-size Content: Different stakeholders had different interests, but all received the same generic content
Limited Brand Expression: Reports were functional but not reflective of Infosys’ innovation-first identity

Solutions

Generative AI was used to personalize downloads and deliver stories interactively. Visual, web-optimized layouts enhanced comprehension and appeal.

Tailored Downloads: Each stakeholder could choose a version aligned to their role - analyst, investor, or client
Interactive Storytelling: Visualizations, highlights, and summaries brought numbers to life, making the content more understandable
Web & Mobile Optimization: Designed for frictionless access across devices, improving discoverability and dwell time

Outcomes

The report attracted tens of thousands of unique visits. It shifted the perception of reporting from obligation to opportunity.

Widespread Adoption: Over 50,000 unique users accessed the report., with interest spanning across regions and roles
Deeper Exploration: Personalized formats led to more time spent per user, along with improved content retention