A shot
of efficiency

A global pharma major

overhauls its digital health

with comprehensive CX solutions

Digital Experience | Marketing Operations

Information is the life blood for pharma companies, and it must flow through to their web presence, quickly and seamlessly.

The Infosys Aster approach for digital factories was perfected over many engagements, with a clear target operating model covering every aspect of content and technology operations. All the pharma major had to do was to put it together with Infosys Aster.

Active brand ingredients:
Across six product lines, more than 250 websites needed to be designed for over 35 brands, which was achieved with reusable branded web templates.

Clinical precision in content:
Content was made available in 28 languages for more than 50 countries, with the flexibility to drive localization in user experience and digital journeys.

Blockbuster site formulations:
The time to develop master sites was cut down from six months to two months, ensuring that the assembly line from web trials to launches was smooth.

Feeling the digital pulse of business

Vastly improving speed to market was the primary objective of this engagement, and the catalyst came in the form of a new content management core. Prioritizing quality of process flows and availability of plug-and-play templates, we were able to keep this pharmaceutical leader connected and protected.

3 days
to launch new websites

80+
content publishing activities per month

30%
cost efficiency

Key Takeaway

For any global brand, setting up a digital factory becomes essential to achieving cost efficiencies and scale. The real boost though, comes from seeing it as an opportunity for more than standardization, but for rapid reinvention with the ability to reach new markets while being universal and staying unique.