A new web,
feature-packed
and flawless

A global software giant

becomes nimbler

on digital experiences

MarTech

The larger you grow, the more disconnected your customer view becomes. How do you connect the dots again?

Process this: 400,000 marketing pages, more than 500 campaigns from 28 different business units, 2 billion profiles, and 1 billion emails per month. When that’s your web footprint, the marketing technology is mission-critical. Infosys Aster was up for the challenge.

Platform power:
We embarked on a journey to consolidate the MarTech landscape on Adobe Digital Marketing solutions to provide a unified, scalable, and flexible platform that would drive global implementation to improve customer reach and conversion ratios.

Empowering experiences:
The software major needed consistent, accessible, and highly performant shopping experiences with omni-channel enablement. We delivered the difference with unified content and asset management capabilities.

Real-time readiness:
To enable greater personalization driven by continuous experimentation in digital strategies, we set up a Customer 360 pane and packed it with visitor analytics from more than 100 brand and business sites across the globe.

Rebooting the MarTech core

When the engagement began, the iconic software brand was grappling with an overwhelming amount of content recreation with little to no reuse and very little governance. With Infosys Aster at the helm of their digital ship, the journey from fragmented MarTech to connected MarkOps was one that was easily navigable and achievable.

20%
greater efficiency in content operations, authoring, and reuse

15 million
savings in annual license spend with new technology

75%
increase in targeting and personalization for anonymous visits

Key Takeaway

The question for marketers and their MarTech decisions is always one of whether they should put all their eggs in one platform basket. A question that is equally important to answer is whether they can find the tools, techniques, and tricks of the MarTech trade to drive through the implementation after selection.