Wired up
for conversions

An omni-channel technology
retailer upgrades their
online merchandising

Brand and Creative Services | Marketing Operations

Between thousands of products and hundreds of categories, how do you help shoppers tap on the right one?

Generic descriptions, incomplete information and uninspiring visuals make most e-commerce websites feel like beta projects. To keep shoppers powered up, we deployed Infosys Aster to help this online retailer energize their listings.

Charging the digital aisles:
From promotional banners to category pages and complete product information, enhanced online merchandising ensured a better shopping experience for customers.

Unboxing content excellence:
Regular content audits to assess both quality and accuracy of information helped deliver compelling copy across pages and listings that drove action and conversions.

Curating a better experience:
Thoughtful design, ranging from visually appealing banners and brand pages to handy buying guides, made for simplified customer journeys and interactions.

Turning browsers into buyers

If you build it, they will come. If you build it well, they will stay. That’s why we closely collaborated with the retailer to elevate their online presence, updating key content like listings and product information, and enhancing experiential aspects like categorization and branding – all to drive better conversions.

Reusable artifacts
for improved long-term content effectiveness

Increased interactions
with updated category pages and curated products

High quality copy
for products and digital marketing assets

Key Takeaway

The greatest power for a digital shopper is the ability to click out to a different website within seconds and continue their search elsewhere. Keeping them around requires brands to go the extra mile by designing an e-commerce experience that informs as it impresses.