A playground
for personalization

An athletic apparel brand

scores big on revenues

with personalized campaigns

Performance Marketing

Fandom is deeply personal. Marketing should be too. So how does one bring their A-game to digital channels?

Personalization is more than a name in a subject line. It’s platforms, preferences, and perfecting the content delivery. Infosys Aster helped this apparel brand go the whole nine yards, from strategy to segmentation.

Ace the acquisition strategy:
A single customer view helped define the possibilities that we could play with. Combined with identity and profile management, this ensured a true 360-degree view of the customer’s digital footprint.

Data levels the playing field:
A unified view isn’t one-and-done. Digital behaviors change constantly. We ensured our insights helped our client stay one step ahead of the game with data quality, governance, validation, and master data management.

Game, set, attribute:
With a single view and rich data, we were able to define more than 5,000 attributes. This got the ball rolling for hyper-personalized campaigns that delivered the path from impressions to transactions.

Personalization changes the game

The apparel brand’s online revenue base stood at $100 million. But with deep micro-segments and deeper engagement, we helped them unlock their next level of performance. Their online revenues saw hypergrowth over time, growing almost 50x to $5.2 billion.

378 million
increase in registered users from 17M

50%+
increase in average order value

35%+
repeat buyer rate

Key Takeaway

Personalization is only as good as the data you use. For close to a decade, segmentation and many-to-one or one-to-one marketing campaigns have been touted as the next big thing. Realizing it though, is a bit like Moneyball: run the numbers, pitch it right, and roll in the revenues.