An analytics
makeover for
digital success

An iconic cosmetics brand

wins digital share of shelf

with e-retail analytics

Performance Marketing

A marketplace facelift requires insight that isn’t skin-deep. It needs transformation that’s inside out.

With Amazon and e-retail portals becoming significant revenue generators, this cosmetics brand needed intelligence to bring consumers closer to their digital shelf. Infosys Aster had just what they needed to shine.

Data is the foundation:
To drive decision making through real-time dashboards, we brought together marketplace and enterprise data to closely track the brand’s online performance through automated analytics.

Clinically proven opportunities:
Proactively identifying areas to win wallet share meant building a bouquet of tools, from competitive intelligence to share of search, to supply chain intelligence.

Long-lasting insights:
Digital commerce is always-on and trends change in hours. To respond quickly, on-the-go business intelligence was mobile-enabled for more than 2,000 executives.

The formula to glitter and grow

A winning marketplace strategy means having all the right ingredients: inventory views, opportunity finders, chargeback alerts, and more, all with smooth automation. Assembling this mix helped the cosmetics major achieve a 100% increase in weeks of cover, 60% reduction in OH units, and reduction in lost revenues.

37%+
increase in glance views

30%+
increase in conversion

$30+ million
sales lift, 70%+ vs baseline

Key Takeaway

Marketing has a bigger role to play in online marketplaces beyond product images, price drops, and banner advertising. A well-crafted MarTech stack can smoothen out the wrinkles in e-retail and drive performance with an analytical layer that adds substance to style.