Omni-channel love for
brick-and-mortar

A nation’s most-loved wellness
store wins at digital experience
and customer retention

Brand and Creative Services

Brand love is hard to earn and harder to maintain. So we helped create an entire digital ecosystem that puts customers and their convenience first.

Brand loyalists don’t just happen. They’re earned through cohesive, satisfying interactions at every touchpoint. And so, with the help of Infosys Aster, we created a 360 degree omni-channel experience that fills hearts as well as shopping carts.

Designed to love:
We crafted a user experience that seamlessly connects online and in-store shopping, optimizes omnichannel services, making the mobile app a shopping haven.

Data with heart:
We analyzed existing customer behavioral and purchase data to anticipate customer needs (sometimes before they do) to help shoppers find just what they need.

Future-proof the relationship:
We met our shoppers on their terms, to make the most of every brand interaction, both on the channels they visit, and in their life stage and situation.

Millions of loyalists can’t be wrong

Moving from endless aisles to endless opportunities has never been simpler. The newly designed omni-channel shopping experience charmed existing fans and a new generation, placing their favorite store right in their pockets. The results were undeniable, with awards and top rankings raining down.

15 million
customers registered

Top 5
shopping apps in Germany

Winner
"Best Brand Experience" by BrandZ

Key Takeaway

Today’s customers expect a consistent, seamless experience between digital and instore – that’s table stakes. But to create a brand people will follow and love, you need an ecosystem designed with customers’ convenience, ease and even inspiration firmly at the heart.