Revving up
personalization

A forward-thinking auto brand
renews car shopping experiences
with digital twins

Brand and Creative Services

How do you win the hearts of car enthusiasts? Put them in the driver’s seat.

We all know car owners have a special bond with their wheels. This led us to create an immersive, digital-first, hyper-personalized experience for car shoppers, powered by a groundbreakingly efficient and flexible virtual production model, enabled by Infosys Aster.

Photorealistic digital twin engine:
Generates stunningly realistic car visuals on-demand with a seamless end-to-end CGI production pipeline, rendered in real-time.

Convertible solutions:
Captures see-it-to-believe-it imagery from any angle, inside or outside the car, without expensive in-person shoots.

Customized rides:
Empowers customers to personalize every aspect of the car with instant visual feedback for faster on-demand customization.

Steering success with digital-first

The innovative launch campaign combined virtual and real-world content in a CGI-based studio. Through our full production pipeline, we designed and created an entire 3D environment to update the brand look and feel. This provides endless options for scalability, efficiency and flexibility for future asset production.

Tailored Assets
with CAD data prep and visual assets for online collaterals

Faster market response
with quick adaptation to trends and demands

Impressive online output
with 5,000 animations and 15,000 stills

Key Takeaway

Customers want to see themselves in your product. But hyper-personalization and efficiency don’t need to be mutually exclusive. A full CGI production pipeline allows you to create incredibly realistic, tailored assets on demand, for any channel, that make your audience feel seen and heard. This creates effortless connection at speed and scale.