A match made in
augmented reality

A leading jewelry retailer

serves an experience

that’s a cut above the rest

Digital Experience | MarTech

Buying jewelry is deeply personal. It must be more than seen. It needs to be felt.

Digital commerce has long been restricted to a familiar template comprising a pretty picture, a price callout, and an add to cart icon. But in the age of experience, this jewelry brand needed more, and Infosys Aster had the tools to evoke and inspire.

Bringing clarity to every carat:
Spatial Rendering Displays (SRD) and modeling gave each ornament charm and character in 3D, serving as the base for holographic experiences that could be viewed with the naked eye.

A reality check for each aspiration:
Marrying 3D imagery with experiential mediums such as augmented reality and virtual reality transformed e-commerce screens into platforms that fueled consumer imagination.

Put a ring on it, across the ecosystem:
Automating the process of digitizing 2D images to 3D with AR/VR helped transform vendor collaboration and sourcing, ensuring a digital-first jewelry value chain.

Sweet dreams are made of this

Beyond the visual brilliance, we also implemented a Customer Data Platform (CDP) to help the jewelry brand generate revenue from personalization at scale. Marrying the evocative 3D experiences with engagement across customer segments and preferred channels helped the jewelry brand forge emotional bonds with consumers, while sculpting new revenue streams.

20%
boost in customer satisfaction

27%
e-commerce sales growth

4x
online sales conversions

Key Takeaway

Beyond the glitter of events or activations, there’s gold in AR and VR if these technologies can be used for sales-enabling experiences. While digital offers a plethora of possibilities, the right use case is one that has both sparkle and substance.