Delivering a
digital glow-up

An American beauty chain’s app

gets an experiential makeover

Digital Experience | MarTech

When it comes to building customer loyalty, offers only run skin deep, but experiences go the distance.

Discounts and offers can bring shoppers to apps, but turning them into loyalists calls for deeper engagement. From serving up relevant content to crafting personalized experiences, here’s how Infosys Aster transformed a beauty app for growth.

Toning the pitch for acquisition:
Clear and strong communication about the app’s capabilities and assistive features resonated with millions of customers, forming the core of our B2C commerce customer acquisition strategy.

Making engagement the foundation:
Relevant content with omni-channel delivery and engaging app experiences helped turn the app from just an e-commerce store to a beauty guide that users could keep coming back to.

A touch-up of personalization:
Recognizing that beauty is deeply personal and unique to every individual, the app delivered tailored recommendations and experiences that assisted as well as delighted users.

Making it seamless makes it ageless

In the digital age, nothing earns a customer’s time, mindshare, and money like a power-packed dose of convenience, speed, and choice. That’s why we focused on optimizing every part of their journey – from tailoring the app’s communications to engaging customers with just the right content and products.

40 million
registered users on the app

40%
increase in revenue

4.9 stars
rating on popular app store(s)

Key Takeaway

The beauty of serving up useful content and delivering personalized experiences is that it turns brands into enablers that customers are excited to engage with. And doing so digitally only makes them more accessible. For CMOs, this means more opportunities to build trust, increase loyalty, and drive growth.