Adding muscle
to monetize

A fitness equipment maker raises the bar

on e-commerce performance

Digital Experience | Digital Commerce

If you’re building the next generation of fitness experiences, your commerce platform should keep up.

Technology and media define this exercise equipment maker’s products. Their products were built for a new age of in-home workouts, and Infosys Aster helped them shape the lean, mean e-commerce machine that would transform their digital presence.

Fitter commerce core:
Building on commercetools, we created the next-gen digital store of the future for interactions and transactions that deliver fitness apparel and products with enhanced customer experiences.

Stronger channel integration:
Designing the store to be scalable, we used principles of headless CMS (contentful), microservices and commerce technologies that enabled an omni-channel digital commerce platform.

Better data management:
Driving smooth information flows, we developed data migration services that included ingesting customer, product, and payment data into commercetools by leveraging import APIs and sync libraries.

Teaming up to hit the road ready

The capabilities of commercetools and the solutioning driven by Infosys Aster delivered a new digital vision for the fitness manufacturer. With effective implementation and integration of the platform, we pushed further to drive the company’s goals of faster time to market and greater agility.

Minimizing expenses
with a microservices architecture

Improved operations
using global templates and data management

Enhanced experiences
with gift cards and personalization

Key Takeaway

Adding reps to e-commerce isn’t just about plugging in new features or upgrades. Keeping conversions on the treadmill requires a well-ironed routine of data, design, and digital experiences, all working in perfect harmony to enable digital stores that enable peak performance.