Scripting
e-commerce growth

A media giant turns

engaged viewers

into active shoppers

Digital Commerce | MarTech

Flash sales are all about quick actions and missed opportunities. So is serving the digital customer. How do you stay tuned in?

An iconic morning show launched a flash sales segment featuring innovative products and steal-deals. To help customers make the most of it, they leveraged Infosys Aster to build a system that simplified vendor management, quickly adapted to changing requirements, and made purchase journeys as effortless as channel surfing.

Piloting a modern marketplace:
A robust marketplace management solution automated the vendor onboarding and monitoring to ensure a frictionless experience for partners and customers alike.

Perfecting the behind-the-scenes:
Close collaboration between the analytics and development teams ensured that data-driven insights guided platform innovation and changes that delighted customers.

Gearing up for a new season:
A custom architecture tailored for flexibility and scale accelerated platform innovation and delivered the ability to quickly adapt to changing customer needs and expectations.

Headline-worthy results

Revitalizing the e-commerce platform unlocked incredible agility for the media giant, allowing them to make changes to the platform whenever they needed, and ensuring cadence between people, processes, and technology. This also enabled onboarding of 200+ members and merchandising of 3,000+ products.

$65+ million revenue
generated in CY 2022

30% increase
in customer satisfaction within 6 months

10% average increase
in YOY performance metrics

Key Takeaway

Successful e-commerce requires careful programming. From ensuring customers keep discovering interesting products with every click to making the purchase process hassle-free, every bit adds up to an experience that gets customers to reach for the buy button instead of switching channels.