A cartful of
reimagination

A household retailer

gets closer to

omni-channel e-tail

MarTech

When you’re omnipresent, being omni-channel isn’t as easy as it looks. It takes a total transformation to get there.

Looking to lead the retail revolution again like it had in the brick-and-mortar era, this global giant needed a large-scale program that cut across lines of business, markets, and business processes. Infosys Aster had everything it needed, soup to nuts.

Aisles that will adapt:
With a view to creating the future retail normal, we prioritized digital design that would be built around the needs of the new consumer: mobile, experiential and seamless.

Inventory that can integrate:
To ensure availability of stock around the clock would require agile business processes enabled by new-age technology to launch differentiated omni-channel features.

Merchandise that is monetizable:
Key to the transformation was to enable the retailer to do more with data, shaping an analytical ecosystem that had boundaryless information for always-on insight.

The planogram of pixels and performance

Visualizing success for the retailer in the digital age required a complete view of not just the underlying technology and business processes, but also the connecting channels and enablers. We focused on everything from improving IT sustainability, reducing the time-to-hire from 24 days to 24 hours for store associates, delivering 1 million hires.

5% - 7%
e-commerce sales conversion uptick

15%
improved sales performance

20% - 40%
improved time and cost to fill Rx

Key Takeaway

In an industry defined by points of sale and points of presence, the new mantra is to shape points of experience. Front-ending apps to back-ended CRM systems is only a part of the story. If the store must be reinvented, it must be done digital-first, with a transformation for every touchpoint and technology.