Clearing the Path
to Digital Growth

How an automotive company
rerouted operations and
boosted sales

Customer satisfaction shouldn’t hit speedbumps.

When the automotive company’s "engine" began to sputter —

• Outdated systems
• Disconnected dealers
• Missed opportunities and delays

— their ability to drive a seamless
customer experience hit a roadblock.

To stay on track, they needed to overhaul their systems, eliminate inefficiencies, and empower dealers for a smoother, faster ride to customer satisfaction.

Shifting gears to stay ahead, manufacturers found the turbocharged solution to boost sales and ensure brand consistency: Blue Acorn iCi’s Adobe-accredited Unified Reseller Network.

Tuning Up for Success

With independent dealers operating on disconnected systems, the automotive company needed a unified e-commerce solution to streamline operations, enhance dealer capabilities, and create a consistent customer experience across North America.

A Unified Reseller Network

A centralized Adobe Commerce and Adobe Experience Manager e-commerce solution delivered a seamless, branded experience for all dealers.

Dealer Customization & Operational Control

Dealers can personalize sites, manage pricing, inventory, and fulfillment, and offer buy online, pick up at dealership for a smoother customer journey.

Centralized Administration & Insights

A master admin panel simplifies catalog and profile management, while analytics track marketing, adoption, and customer behavior for smarter decision-making.

Growth in the Fast Lane

The new platform, built in collaboration with Infosys, boosted sales by 10%, generating $20M in just 6 months. Dealers gained access to a user-friendly system, customers enjoyed a consistent shopping experience, and a 300,000-SKU catalog set the stage for continued growth, with 275 vendors onboarded.

To learn more about Infosys Aster’s Adobe Capabilities, reach out to askus@infosys.com