Our client, a leading semiconductor chip manufacturer, wanted to offer best-in-class shopper experiences. Faced with rising competition and a stagnant market, they needed to find a way to deliver an interactive and engaging retail experience at speed.
Key Challenges
No alternative to greenfield implementation
Substantial scope due to end-to-end IT responsibilities
Required accommodation for curated content and configuration
With Infosys leading the way, an ecosystem of applications called IPOS was developed to engage and assist customers as they shop, enhancing the average shopping experience to create lasting brand awareness.
