Our client, a leading global agricultural equipment manufacturer, could not fully capitalize on their sales opportunities. Due to a lack of digital touchpoints and platforms, they relied purely on offline dealership sales and could not provide a seamless customer or dealer experience.
Key Challenges
Manual tasks occupying dealer bandwidth
Complex technology landscape due to acquisitions
Siloed B2B and B2C approaches requiring unification
Collaborating with Infosys, the client underwent a major digital transformation for their sales and after sales service processes through a Digital Customer Experience Management Program, driving customer loyalty, retention and growth.
