Spark New Zealand, a leading telecommunications provider, faced competitive challenges with evolving technology and the need to innovate rapidly. To overcome these, they partnered with Infosys to re-engineer legacy platforms, creating a unified data system as their "single source of truth". Spark adopted Microsoft Azure, multi-vendor machine learning tools, and Snowflake for data warehousing, enabling them to scale AI and automation.
In 2018, Spark embraced agile work practices company-wide, forming cross-functional “tribes” to accelerate decision-making, improve customer experience, and empower employees. This transformation helped Spark deliver faster market responses and gain commercial value from data, including leveraging AI to predict customer churn and enhance retention.
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