REFRAME THE PROBLEM.
RETHINK THE STRATEGY.

How a methodical approach to
AI adoption can make the
difference between sunk costs
and exponential gains.

POOR STRATEGY IS A RECIPE FOR FAILURE

AI has embedded itself deeply into marketing, but its potential remains untapped. Despite significant investment, only 52%* of AI initiatives deliver measurable value. What’s hindering progress?

HAZY STRATEGY

Without a clear roadmap, AI deployments become fragmented and fail to align with business goals.

DEPARTMENTAL SILOS

Disconnected departments make it hard to share and leverage AI insights effectively.

BUDGETARY CONSTRAINTS

Limited funding restricts access to advanced tools, training, and scaling capabilities.

RESISTANCE TO CHANGE

While leaders embrace AI, many frontline teams often remain skeptical, slowing adoption.

TECHNICAL COMPLEXITIES

Teams often struggle with complex AI implementations due to insufficient training and understanding.

*Source: Infosys CMO Radar 2024

TURNING AI HYPE INTO MARKETING MOJO REQUIRES CLARITY, COLLABORATION, AND DATA

DEFINE CLEAR OBJECTIVES

Start with specific, actionable goals for AI implementation, targeting key marketing challenges.

FOSTER COLLABORATION

Align marketing, IT, and data science teams to break down silos for cross-functional cooperation and innovation.

START SMALL, SCALE FAST

Test AI initiatives with pilots, measure results, and scale successful solutions incrementally.

UPSKILL TEAMS FOR AI

Equip teams with training to demystify AI technologies and build confidence in adoption.

BUILD ROBUST DATA INFRASTRUCTURE

Unlock AI’s potential by ensuring high-quality data, strong governance, and a unified data platform.