FUEL CREATIVITY WITH AI.
DRIVE GROWTH WITH TALENT.

How bridging the skill gap in AI-driven
marketing can push brands ahead of
the competition.

KNOWLEDGE IS
NON-NEGOTIABLE

AI can refine customer segmentation, enhance predictive analytics, and drive campaign personalization. Unlocking its full potential, however, requires moving past shallow AI knowledge.

AI OVERWHELM

Each year, several thousand MarTech tools are released, leaving marketers overwhelmed and struggling to maximize their potential.

EVOLVING EXPECTATIONS

Marketers are now expected to understand AI's capabilities and apply them effectively in diverse scenarios.

TALENT SHORTAGE

Marketing leaders cite insufficient AI knowledge or skills as a serious barrier to adoption.

SKILL GAPS

Marketers must continuously upskill to keep pace with technology and meet the demands of their roles.

CONTINUOUS UPSKILLING CAN SOFTEN THE LEARNING CURVE AND STRENGTHEN PROGRESS

COMBINE CREATIVE-TECH SKILLS

Marketers must learn to combine their creative skills with technological understanding.

DRIVE LEARNING

Companies must prioritize AI skills by establishing dedicated teams and launching training programs.

EXPERIMENT WITH AI

Marketers must try different AI capabilities to understand the technology and harness it effectively.

FOSTER AI ADVOCACY

Identify and empower employees to champion AI adoption among colleagues.