10 Ways to Make Commerce Human with Infosys Equinox
Lifelike, AI-driven conversational commerce isn’t decades away – it’s here now. Intelligent chatbots and voice assistants combine the power of AI and...
10 Ways to make commerce Human with Infosys Equinox
New possibilities for the
evolution of e-commerce
<small><small><p style="color:#357ABD">#1 </small></small></p>It’s time commerce was conversational.
Make chat and voice shopping
as fluent as a helpful human.
Support talk-to-transaction with frictionless voice and chat experiences
Integrating chatbot and voice experiences with microservice based commerce, lets you bring real-time inventory, pricing, promotions and search, reviews, account, and order information, and more to the consumer’s fingertips. Supporting talk-to-transaction requires a flexible cart and checkout capability, without sacrificing security and Payment Card Industry (PCI) compliance. Choose headless microservices that can enable you to craft and serve custom conversational commerce in a frictionless manner.
Infosys Equinox supports the full range of conversational commerce channels and capabilities. Bring transactional capabilities to your website’s own chatbot or any social network messenger app including imessenger, WhatsApp, Facebook messenger and WeChat – Connect chat to your catalog, cart, content, search, order history, loyalty programs, and promotions engine. Or bring commerce to voice assistants like Alexa and Google Nest, and embed voice capabilities into your own apps and digital properties.
Every conversation is an opportunity for commerce. Provide buyers a seamless experience to interact with your store from their choice of voice or chat interfaces.
<small><small><p style="color:#357ABD">#2 </small></small></p>It’s time you had best-of-breed commerce at lightning speed.
Accelerate your transformation
with pre-integrated solutions.
Launch fast sans friction with the Infosys Equinox global partner ecosystem
Why invest development time and budget into building custom connectors to everyday applications? Why put the burden on your own team to test, debug and maintain these connectors? Building your best-of-breed application should be as simple as assembling Lego blocks, so you can focus your resources on the “special sauce” that differentiates your business.
With multiple technology partners and pre-integrated technologies, it is easy to compose your ideal commerce application and launch fast without friction. Choose pre-integrated options from leading providers of tax, payments, shipping, search, personalization, fraud, analytics and more. Want to keep your vendors of choice? Infosys Equinox integrates with any third-party platform in the commerce ecosystem (our professional services team is with you to ensure seamless integration).
Now, building your ideal commerce application won’t take forever. Nor will it burden your internal teams with maintenance-intensive activities.
<small><small><p style="color:#357ABD">#3 </small></small></p>It’s time for retail-tainment.
Launch immersive innovation
seamlessly across the
Make phygital retail seamless and unify customer journeys with microservices
Many retail-tainment projects are built as stand-alone experiences. They don't integrate with the e-commerce channel’s digital catalogs, transactional capabilities, customer accounts, loyalty programs, or personalization engines. Headless commerce and microservices finally make it possible to share digital services across online and offline touchpoints and centrally manage content and promotions across all locations. Unified customer journeys optimize personalization and maximize customer satisfaction.
With Infosys Equinox, you can support an end-to-end omni-channel experience with microservices and pre-built integrations to digital signage, kiosks, point of sale, and the Internet of Things. Connect digital with shoppers’ mobile devices, mobile wallets, and augmented reality capabilities. Enable virtual try-on, endless aisle, store assistant selling apps, digital games, livestreaming and social co-shopping, augmented and virtual reality – whatever delights your customer.
Seamlessly connect your customer journeys across physical and digital channels. Give them the best of all worlds with personalized and delightful experiences.
<small><small><p style="color:#357ABD">#4 </small></small></p>It’s time digital commerce was integrated into real life.
Buyers can now experience
your store wherever they are.
Make AR and VR experiences natively shoppable with API-driven commerce
Infosys Equinox makes retailing hyper-real with AR and VR that customers can enjoy the experience through their own devices. Support virtual try-on, design-a-room, build-a-product, or take customers through your virtual showroom. Connect them to a virtual assistant – or let them engage live with real store staff and experts through a streaming platform. Better still, let them try your products in a virtual space, like on a mountain, in the water – or literally, up in space!
Headless commerce and microservices enable you to effortlessly connect commerce with AR and VR. Let customers shop across your full catalog assortment without leaving their experience. Track engagement and ensure customer profiles are up to date. Gamify the experience with loyalty points and promotions. Or make it social by supporting co-shopping, co-gaming, livestreaming, and click-to-buy within instant messengers.
Give your customers hyper-real immersive experiences to try and buy your products. Take it to the next level by integrating social buying into your full catalog.
<small><small><p style="color:#357ABD">#5 </small></small></p>It’s time enabling experiences was as simple as drag-and-drop.
Create custom experiences with no code needed.
Break free from IT with enterprise-grade digital experience management
Infosys Equinox Studio is a ready-to-launch digital experience platform that enables non-technical users to launch engaging, responsive, and adaptive consumer experiences in days (or hours). Use Infosys Equinox Studio to orchestrate and manage brand, product, and promotion-related content across web, mobile, social, and in-store channels. Pick and choose from a gallery of existing widgets and templates or create your own for reuse and faster development.
With an intuitive WYSIWYG editing interface and drag and drop features, business users can create and edit web pages and mobile apps with ease and configure them for defined customer segments and promotion periods. Infosys Equinox Studio enables you to create or update one or hundreds of e-stores from one admin, craft and A/B test smarter check-out forms, pre-schedule campaign landing pages, and more without any technical knowledge.
Why should ease-of-use be limited to consumer apps? See how Infosys Equinox Studio allows non-technical users to easily craft rich experiences for shoppers.
<small><small><p style="color:#357ABD">#6 </small></small></p>It’s time microservices were business user friendly.
Microservices now balance
business and IT agility.
Find your perfect equilibrium between agility and adaptability with Infosys Equinox flexible admin
Agility means more than optimized development pipelines. Yet many microservices vendors think IT-first and forget business’ need for speed. Infosys Equinox microservices provide robust business tooling out-of-the-box, so your site admins and business users can stay in control of what they need to. Faster updates to banners, landing pages, product collections and promotions means enhanced customer experience and brand loyalty.
Infosys Equinox headless microservices also provide flexibility to design customized backend admin tooling to support your unique business requirements. Extend admin controls to field sales apps, live chat, store associate apps and more. For example, a leading retailer uses Infosys Equinox microservices to empower local store managers to control their own pricing and promotions based on real-time inventory and traffic patterns.
Headless microservices enable faster updates with greater control and flexibility. React to market needs quickly without compromising customer experience.
<small><small><p style="color:#357ABD">#7 </small></small></p>It’s time to take headless commerce to the next level.
Connect commerce to any customer experience.
Master digital transformation with flexible and scalable microservices architecture
With MACH-X architecture, Infosys Equinox is the most flexible API-driven commerce platform on the market. Deploy our full suite of microservices to replace your legacy monolith, use them a-la-carte around your existing application to launch innovation faster, or embark on a “slow strangle” to transition to modular architecture at your own pace. Need custom microservices? Build what you need using our open stack foundational framework.
Modernize commerce, your way. Elastic and designed for rapid-growth, the Infosys Equinox cloud-agnostic platform can be deployed on AWS, Azure, Google, or any public cloud – up to 30% faster than competing MACH platforms with 99.99% uptime and 10-250 ms response time. Or host your environment on-premises and deploy with your existing systems. Flexible and future-proof, Infosys Equinox is the only platform you will need.
Why settle for a rigid solution that limits flexibility and speed? Choose an API-driven commerce platform that adapts to your business goals effortlessly.
<small><small><p style="color:#357ABD">#8 </small></small></p>It’s time to own your "X Factor".
Face no obstacles on your ideal digital roadmap.
Compose your ideal commerce application with open-stack MACH-X architecture
To embrace the “art of the possible” and future-proof your platform, only Infosys Equinox provides MACH-X architecture - a developer-friendly approach that leverages best-of-breed, highly accessible technologies such as Java Spring Boot, Apache Camel, Mongo/MySQL, and Java extension frameworks. This makes “hacking the stack” accessible to Java developers without the learning curve of niche or proprietary programming languages, while reducing resource cost.
Build microservices from scratch or extend our ready-to-use microservices. MACH-X divides API layers in a way that keeps your customizations separate from the core, so you can customize your solution without veering off the upgrade path. And the ready-to-use Infosys Equinox framework is built with disposable architecture. Use it as-is or replace any component with your preferred technologies without disrupting your application.
There’s MACH. And then there is the developer-friendly MACH-X – to keep it simple and easy. Plug and play microservices without falling off the upgrade path.
<small><small><p style="color:#357ABD">#9 </small></small></p>It’s time digital truly supported the entire customer journey.
Leverage Commerce-as-a-Service across the entire commerce lifecycle.
Take customer experience to the next level with end-to-end CaaS
Consumers engage with brands across multiple channels and expect consistent, engaging, relevant and frictionless journeys across them all. Infosys Equinox microservices architecture coupled with our business services acts as a hub that integrates capabilities across your enterprise and the partner ecosystem to provide an end-to-end solution throughout the commerce lifecycle. It is future-ready to support all emerging implementation types including marketplace, phygital, social, AR/VR, and more.
A commerce-as-a-service (CaaS) lifecycle framework applied across the engage-serve-analyze spectrum brings it all together. Enhanced personalization tools, seamlessly integrated with commerce, enable you to target customers to bring them to your site, effectively engage them and retarget through a variety of marketing channels. A continuous loop of insights builds customer profiles to drive hyper-personalized product recommendations to maximize revenue.
Ensure a seamless journey across all customer touchpoints with CaaS. This includes phygital, social, real-world retail, and your partner ecosystem.
<small><small><p style="color:#357ABD">#10 </small></small></p>It’s time commerce
Next-gen analytics could
decode your customer’s DNA.
Get hyper-personal, boost retention and ROI with Customer Genome
Infosys Genome Solution dynamically captures unlimited customer attributes including online/offline buying behaviour, engagement across touchpoints, social interactions, social graph data, and campaign response to build rich profiles. Use these insights to drive targeted content, merchandising, and offers across digital properties and marketing channels with predictive analytics. Self-learning algorithms optimize campaigns to ensure the most effective merchandise and messaging are targeted and served to each customer.
A large CPG company with 250 brand sites on the Infosys Equinox platform uses hyper-personalization to create ‘Taste Graphs’ of its consumers based on browsing history, recipe selection and additional third-party data. This treasure trove of personalized preferences powers recommendations, promotions, and brand-exclusive experiences which have driven a significant increase in visits, time-on-site, and transaction volume across its digital properties.
Know Thy Customer (KTC) and collect data from various channels and devices. Use predictive analytics to serve hyper-personalized messages at all touchpoints.